Category: Seo

Why do you think are you reading this? Is it because you entered the exact same title in your Search Engine box that landed you to this page? Most probably that is the case.

The idea behind land page optimization is based on concept of directing readers to the right information. SEO marketing is not only about driving traffic to your website, it’s all about targeted marketing

More traffic doesn’t mean you are getting more sales. More traffic also means more noise. You want more prospects than can be turned into buyers.

Using wrong SEO marketing strategies can damage your business

If you have boosted your search engine ranking with SEO you will have a lot of visitors. What if the information on your landing webpage is not what they are looking for? Even worse, if your landing page contains grammar errors or incorrect product information, you have just created an upset reader.

Landing page optimization for readers, not just customers

Create valuable and correct content in your landing page is key of SEO marketing. When a Google user is looking for a certain subject and found your webpage with the right information you
will automatically build trustworthy reputation.

Don’t just create information for potential customers, but also for blog readers. The number of blogger has increased dramatically since the last 4 years. This is strong indication that web surfers like to find information online.

If a blog reader found your website with valuable information they would link back to your website. Your have just created a successful viral marketing with SEO strategy. Diverting maximum targeted traffic to your website with SEO marketing is the ultimate goal.

SEO Marketing is different from Pay Per Click

SEO marketing strategies have been around for a while. SEO marketing strategy is hot and it’s both inexpensive and in high demand these days to market your business. It is based on organic search engine results and is different from any ‘pay per click’ ad or ‘paid inclusion’ ad.

Online advertising can retain a lot of potential leads and drive traffic to your website, but let’s be honest here. Advertising do tend to get annoying for most online users, especially they cannot find what they are looking for. They end up wasting time in clicking on an advertisement with a false promise. Eventually you have lost a couple dollar for a wasted click.

Before you start working with an SEO consultant, you must either meet him or talk to him on the phone. Find out the answers to the following questions.

What is the consultants SEO process? What can you expect to see happen in the first month? The process should make sense to you. If he can’t explain it, don’t hire him.
What is the first thing he would do on your site? The SEO professional should look at your Web site before speaking with you. Or, he should ask whether he could look later. Either way, don’t demand a lot of information – this is what you pay them for, and they shouldn’t have to give information away for free. Instead, look for a sensible recommendation that demonstrates that they gave your site some thought.
How are results reported? If he mentions ranking reports, don’t hire him. Traffic matters more than rankings. Any good SEO consultant will know that.
How long has he been an SEO professional? There’s no specific correct answer here but a response like, “I’ve just started”, should give you pause.
If you’re unhappy with the service, can you end your contract before the scheduled end date? Many unethical agencies bind you to a contract and charge your credit card month after month.
How often will he speak with you? Your SEO consultant needs to periodically review your results and strategy with you.
Does any service cost extra? Many SEO firms charge extra for copy writing and other work. That’s fine; just make sure you know before you start.
The main thing you are trying to get is an impression of the person or company you’ll be working with. SEO is marketing, and it requires a lot of communication between you and your consultant.

Knowing What To Expect

More SEO campaigns have fallen to incorrect expectations than any other form of marketing. Here’s what you should know before you start:

SEO takes a long time. I typically require a one-year contract with any SEO client. Two years is better. If you try to sign an SEO professional to a shorter contract, you’ll likely either rush him (so he won’t do solid long-term planning), or you’ll chase off the best consultants.
Don’t expect fast results.
Do expect regular reports
Expect that your SEO consultant wants a certain amount of work from you. He is going to give you lots of recommendations and requests for changes to your site. He’ll ask for content and he will want information about your competitors.
Costs can vary widely from one SEO firm to the next. Some can charge as little as $100 a month. Others can charge up to $10,000 or more per month. The difference is the level of service. For $100 a month, don’t expect much. The SEO firm probably won’t do much work except for a few automated directory submissions, and might not get you results. At the top end of the scale, an SEO consultant writes SEO optimized articles for your website, researches keywords, analyzes your website for potential problems, and does whatever it takes to move you up in the search rankings. Most SEO consultant’s charges are based on a monthly fee. They might also offer one-time reviews where they check your website, write a report recommending changes, and then leave you hanging. If you don’t have your own team you are probably better off going with the monthly agreement.

Even the smallest companies nowadays use the Web to set up and maintain a customer base. The Internet is fast becoming a way to correspond and interact with clients; and with the advent of new Web technology, this interaction is getting done in real time. It is not surprising that the Internet has become a main platform of marketing even for small and medium companies. Thus, they are turning to search engine optimisation (SEO) to become more visible in what has become the largest bulletin board in the world – the search engine results pages.

Any web developer worth his money should by now know about SEO for website. SEO services are now a basic complement to good web design. Basically, SEO design or SEO optimization means that a website is specially constructed so that it is more ‘visible’ for search engines, that is, it passes all criteria that the search engines use to determine a webpage’s relevance and importance to a given search.

Although it is not made known to the public what these criteria exactly are, all the major search engines have thrown in several guidelines for everyone who want to make their webpage figure in a search. Search companies use these information to help them better decide what the actual intentions or contents of your site are, and then weigh these information against a user’s search.

Broadly speaking, Google, Yahoo! and the rest of the pack are looking for specific keywords that may tell them what the site is all about, or they may look and follow the links to and from your site to determine your ‘popularity’ in cyberspace. This whole process is basically what an SEO package hopes to influence, following the guidelines of search engine companies.

Now why would your company need an SEO specialist?Well, the answer is that because you hope to become more relevant and more important to your target market. You can get an SEO proposal and quotation from a Singapore SEO consultant to know more about your options if you want to market your business online.

SEO pricing

SEO marketing (i.e. the process where you become more relevant and more important to your market) is usually offered in packages from an SEO Singapore company. Generally, it will depend on what you want to achieve and in what time frame you would to achieve results for your site. Also, pricing may be different depending on which search engine you want to focus, e.g. Google SEO vs. Yahoo SEO. Other factors are the competitiveness of your targeted keywords (i.e. the string of words that users are likely to enter in a search query); and there are also packages that incorporate web design for overall SEO optimization.

Search Engine Optimization is something many people try to do on there own, and of those an astoundingly high percentage fail at it. That is to say, they don’t get the desired results.

On the surface, search engine optimization seems to be easy. It is true that you can accomplish many of the intricacies of SEO on your own, and there are some free tools out there that are of a great help. However these free tools, only deal with a single area of SEO a piece. You will not find a free tool on the market or any where else, that covers all of the many aspects of search engine optimization.

Getting your website ranked on the first page on your own, is something that takes a great deal of knowledge, diligence, and with out the proper tools, it can take a lot of time. I say a lot of time because, you can bet you’re competition is either employing professionals in the field, or using some sort of SEO software in order to rank on the first page.

The employment of some of the best SEO professionals can cost upwards of $10,000 a year. On the lighter side, there are many software programs available that cost much, much less than that. Making it possible for the quote unquote little guy, to compete in just about any market that exists.

I recently came across an updated version of SEO Elite, previously known as Link Proctor. SEO Elite is a software product that incorporates a wide variety of analytical tools making the process of getting your website to the top of Google, Yahoo, and the other major search engines, an absolute breeze.

SEO Elite is a product which has been developed and rigorously updated by marketing legend Brad Callen. If anyone knows anything about SEO, they know that Brad Callen is definitely the one of the best SEO men in the industry when it comes to teaching, and informing people about the many different techniques used in search engine optimization.

Having employed earlier versions of SEO Elite, I decided to obtain the newest copy, v4 and put it to the test. Never being quite convinced by what others say about a new product, I had to see if it fulfills the SEO requirements necessary to compete in today’s cut-throat markets, and truly deserve the title of best SEO.

Here’s a break-down of my findings:

Ok, so I installed the software, and immediately plugged in the keyword phrase, weight loss. The program works very quickly, allowing me to see critical details about why http://www.webmd.com/diet/default.htm is ranked #1 for that keyword.