Why do you think are you reading this? Is it because you entered the exact same title in your Search Engine box that landed you to this page? Most probably that is the case.
The idea behind land page optimization is based on concept of directing readers to the right information. SEO marketing is not only about driving traffic to your website, it’s all about targeted marketing
More traffic doesn’t mean you are getting more sales. More traffic also means more noise. You want more prospects than can be turned into buyers.
Using wrong SEO marketing strategies can damage your business
If you have boosted your search engine ranking with SEO you will have a lot of visitors. What if the information on your landing webpage is not what they are looking for? Even worse, if your landing page contains grammar errors or incorrect product information, you have just created an upset reader.
Landing page optimization for readers, not just customers
Create valuable and correct content in your landing page is key of SEO marketing. When a Google user is looking for a certain subject and found your webpage with the right information you
will automatically build trustworthy reputation.
Don’t just create information for potential customers, but also for blog readers. The number of blogger has increased dramatically since the last 4 years. This is strong indication that web surfers like to find information online.
If a blog reader found your website with valuable information they would link back to your website. Your have just created a successful viral marketing with SEO strategy. Diverting maximum targeted traffic to your website with SEO marketing is the ultimate goal.
SEO Marketing is different from Pay Per Click
SEO marketing strategies have been around for a while. SEO marketing strategy is hot and it’s both inexpensive and in high demand these days to market your business. It is based on organic search engine results and is different from any ‘pay per click’ ad or ‘paid inclusion’ ad.
Online advertising can retain a lot of potential leads and drive traffic to your website, but let’s be honest here. Advertising do tend to get annoying for most online users, especially they cannot find what they are looking for. They end up wasting time in clicking on an advertisement with a false promise. Eventually you have lost a couple dollar for a wasted click.