The main task of a company is to create products and services and sell them to the clients. However, in order to get more clients, the company has to promote its services. Hiring a marketing or advertising agency has been one of the basic requirements of any business industry. However, with time and ever-changing markets, the requirement of advertising has changed and so has the approach of multiple advertising companies. They have now shifted to the use of digital tools rather than the old and traditional methods. Earlier methods used by advertising agencies were TV commercial, newspaper, banner, and hoarding. These methods still exist in the modern world, however, these are not the only tools that the Advertising Company(บริษัท รับ ทำ โฆษณา which is the term in thai) is dependent on. With digital marketing making its mark, advertising companies have switched to online marketing techniques.
Promotions and campaign creation
Advertising companies basically set up the initial advertising campaign for the company which helps to promote the offering and services. Similarly, these companies have also adopted concepts of Digital marketing where they promote the services globally through the means of Social media.
Adoption of SEO optimization by advertising companies
SEO (Search Engine Optimization) is a never-ending process to make sure that your website or digital platform stay within the top result when searched through a specific keyword. There are different ways SEO can be optimized for your website. One of them is Keyword Research. It is a type of research where we have to find out the best keywords that the content of the website will be focused on. The keyword should be very specific to your business and a user should be able to relate with it.